Wednesday, April 2, 2008

Another commercial use of a camp song

I worked at Discovery Networks for many years and was recently sent this link to a promo spot for Discovery Channel's new branding campaign:

http://link.brightcove.com/services/link/bcpid1480107490/bctid1482364077

The new tag line is awful: "The World is Just Awesome." Like, totally, dude.

But the use of the song variously known as "I Love the Mountains," "I Love the Flowers," or "Boom-de-a-da" (spelled numerous ways) as the basis for what the experts sing in this spot amused me. Nothing fantastic, but mildly funny - and I am always happy to keep songs like this in the public's ears...

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